Privacy Policy

Last updated: 27 April 2026

1. Data Controller

The data controller is Lamberto Iezzi, operating under the brand The Decision Protocol Institute, Venice, Italy, VAT IT04386320271. Contact: contact@decisionprotocolinstitute.com.

2. What Data We Collect

We collect only the data necessary to process purchases, deliver products, and measure advertising effectiveness:

• Name and email address (for purchase and delivery)
• Payment information (processed by Dodo Payments as the Merchant of Record; we do not store payment details)
• Basic analytics data (page views, referrer) collected via Google Analytics, subject to your cookie consent
• Advertising conversion data collected by Google Ads tags to measure campaign performance and optimize ad delivery, subject to your cookie consent

3. Payment Processing — Merchant of Record

Payments are processed by Dodo Payments, acting as the Merchant of Record. Payment details are handled entirely by Dodo Payments and are not stored on our servers. Dodo Payments is the seller of record for tax, invoicing, and refund-processing purposes, and processes data in accordance with its own privacy policy.

4. Cookies and Consent

This site uses the following categories of cookies:

• Essential cookies — required for basic functionality (e.g., to remember your cookie consent preference). These cannot be disabled.
• Advertising and analytics cookies — placed by Google Ads and Google Analytics to measure campaign performance, attribute conversions, and optimize ad delivery. These cookies require your explicit consent before they are activated.

For visitors located in the European Economic Area, the United Kingdom, and Switzerland, advertising and analytics cookies are denied by default until consent is granted, in compliance with GDPR and ePrivacy requirements. The site implements Google Consent Mode v2: the cookie banner displayed on your first visit allows you to accept or decline non-essential cookies, and your choice is signaled to Google services in real time. You can reset your choice at any time by clearing your browser’s site data for this domain. Declining non-essential cookies will not affect your ability to use this site or purchase products.

5. Data Sharing

We do not sell or rent your personal data. Data may be shared with the following third parties in the course of operating this site:

• Dodo Payments — for payment processing and product delivery (Merchant of Record)
• Netlify — for website hosting
• Google (Google Ads and Google Analytics) — for advertising and analytics measurement, subject to your consent

These services process data in accordance with their own privacy policies. No personal data is shared with third parties for independent marketing purposes.

6. Your Rights

Under GDPR and applicable data protection laws, you have the right to access, rectify, delete, or port your data, and to object to or restrict its processing. Contact contact@decisionprotocolinstitute.com for any data-related requests. You also have the right to lodge a complaint with your national data protection authority.

7. Data Retention

Purchase records are retained for accounting and legal compliance purposes (typically 10 years under Italian tax law). Other data is retained only as long as necessary for the stated purpose.

8. Changes to This Policy

This policy may be updated. The “Last updated” date at the top reflects the most recent revision.